• At a bonded distribution point
• At the detailer level
• Entering the doctor’s office
• Leaving the doctor’s office
• At the pharmacy

At every level, details can be connected to each tracking event, providing you with in-depth marketing information that’s timely, targeted and custom tailored to your requirements. You’ll know more, so you can sell more by marketing more intelligently.

Sophisticated Results
Armed with TraxRx data, you can increase the impact of your sampling initiatives and expand use of your product. TraxRx will also help you redefine your market share in your chosen category. Your reps will be able to build better relationships with physicians and other medical professionals because they will be able to support their sales points with accurate and timely statistics.

Customize Your Numbers
Another TraxRx advantage is our exclusive, secure and customized Trax database. It lets you capture, contain and manipulate sampling and usage data, according to your specific analytical requirements. Simply put, with Trax, you can track your samples by product line, by physician, by patient or by any other variables you wish to choose.

Super Sampling
TraxRx partnership programs let you cross sell a variety of your products. Include coupons, discounts and other incentives. TraxRx packaging can be customized to contain whatever branding vision you develop.

Internet Access
Our purpose-built TraxRx website allows seamless connection to the distributors, detailers and doctors you assign to access your Trax database, so they can enter the information you require. Options include PDA interfacing, active or passive tracking, multiple levels of patient contact, and pharmacy tracking.

Better still: Your TraxRx web pages can be designed to mirror the style of you company’s website to keep your branding and your corporate identity consistent. Sampling patients can be encouraged to visit your site through links and promotions to provide invaluable user data — right on line.

The Patient Connection
In fact, TraxRx lets you build your relationship with each patient by providing a number of convenient ways for the patient to connect with your Trax database.

• An 800 number lets your customers register and respond via phone
• They can register and connect on your TraxRx website
• Kiosks can be made available for in-store connections
• Active or passive pharmaceutical registration can be offered